Herr's UK: America's Cult Cheese Curls & Crisps Guide
What Makes Herr's Different From Every Other Crisp Brand?
If you've never heard of Herr's, you're not alone — this Pennsylvania Dutch legend rarely makes it across the Atlantic, which is exactly why we're obsessed with it. Family-owned since 1946 and still headquartered in Nottingham, Pennsylvania (no, really), Herr's has spent decades building a cult following on the US East Coast for one simple reason: they don't cut corners.
Thicker cut crisps. Bolder cheese powder. Proper heat when they say "hot." It's the kind of snack that makes you understand why Americans get so nostalgic about their corner-shop crisps. And now a proper haul of it has landed at PIC N SNACK — cheese curls, chips and everything in between.
Before we dive in, if you love a good surprise haul, our Mystery USA Boxes are stuffed with brands just like this one — you never quite know what's landing in your lap.
Herr's Cheese Curls: From Mild to Molten
Herr's cheese curls are the heart of the range — light, crunchy puffs dusted in seriously punchy cheese powder. Here's the full curl line-up, ranked from gentlest to "why did I do this to myself."
1. Herr's Honey Cheese Curls — The Gateway Curl
Sweet meets savoury here, and it works far better than it has any right to. A gentle honey glaze over that trademark sharp cheese powder makes this the perfect first Herr's to try if you're cheese-puff curious rather than cheese-puff committed.
👉 Shop Herr's Honey Cheese Curls now →
2. Herr's Baked Cheese Curls — Light But Still Loud
Baked, not fried, so they're noticeably lighter and airier without sacrificing that big cheesy hit. If you're after all the flavour with a bit less grease on your fingers (good luck keeping them clean regardless), this is your curl.
👉 Shop Herr's Baked Cheese Curls now →
3. Herr's Hot 'N Honey Cheese Curls — Sweet Heat Done Right
This is where things start getting interesting. Herr's takes that honey sweetness and dials up a proper chilli warmth right behind it — a slow-building heat that creeps in after the sweetness fades. Genuinely one of the more clever flavour combos we've imported.
👉 Shop Herr's Hot 'N Honey Cheese Curls now →
4. Herr's Buffalo Blue Cheese Curls — Wing Night in a Bag
Tangy, vinegary, unmistakably buffalo wing sauce flavour with a sharp blue cheese finish. If you've ever wished your wing night sauce came in crunchy puff form, Herr's got there first.
👉 Shop Herr's Buffalo Blue Cheese Curls now →
5. Herr's Jalapeno Cheese Curls — Proper, Consistent Heat
Not a "hint" of jalapeno — an actual, sustained kick that builds with every handful. This one's for snackers who find most "spicy" crisps a bit of a let-down.
👉 Shop Herr's Jalapeno Cheese Curls now →
6. Herr's Carolina Reaper Cheese Curls — The Boss Level
And here's the one pictured up top. Carolina Reaper is currently one of the hottest chilli peppers on the planet, and Herr's did not chicken out when naming this curl. This is the "text your mates a warning first" flavour — a proper fiery finish that lingers. Approach with a cold drink on standby (may we suggest a Barq's Root Beer).
👉 Shop Herr's Carolina Reaper Cheese Curls now →
Herr's Crisps: The Other Side of the Bag
Cheese curls aren't the whole story — Herr's has been frying proper kettle-style potato chips for even longer, and they're worth seeking out just as much.
Herr's Regular Crisp n Tasty Potato Chips — The Purist's Pick
No gimmicks, just a thicker-cut, properly salted potato chip. This is the one to grab if you want to taste the actual difference between a US-style kettle chip and a UK crisp side by side.
👉 Shop Herr's Regular Crisps now →
Herr's Red Hot Potato Chips — Not for the Faint-Hearted
A proper cayenne coating over that same thick-cut chip, with a heat level that sneaks up on you around chip number six. Bold, moreish, and genuinely spicy rather than "spicy" in inverted commas.
👉 Shop Herr's Red Hot Potato Chips now →
Herr's Barbecue Crisps — Smoky Comfort Food
Sweet, smoky and deeply savoury — American BBQ crisps hit completely differently to a British "BBQ" flavour crisp. Less tangy tomato-ketchup vibe, more slow-smoked meat rub. A genuine flavour education in a 28g bag.
👉 Shop Herr's Barbecue Crisps now →
Why Import Herr's When We've Got Walkers?
Fair question. The honest answer: American snack brands season completely differently. UK crisps tend to go for a thinner cut and a lighter, more balanced flavour dusting. Herr's — like a lot of proper American regional brands — goes thicker, cheesier, and turns the volume up on every flavour, heat included.
It's the same reason our full snack range exists in the first place: some flavours simply aren't being made on this side of the Atlantic, and we think you should get to try them without booking a flight to Pennsylvania.
You Might Also Like
- Cheetos UK: Every Flavour Ranked From Mild to Flaming Hot
- Best American Crisps & Chips UK Shoppers Need to Try
- Why Do American Crisps Taste So Different? UK Guide
Shop the Snacks in This Post
- ✅ Herr's Honey Cheese Curls
- ✅ Herr's Baked Cheese Curls
- ✅ Herr's Hot 'N Honey Cheese Curls
- ✅ Herr's Buffalo Blue Cheese Curls
- ✅ Herr's Jalapeno Cheese Curls
- ✅ Herr's Carolina Reaper Cheese Curls
- ✅ Herr's Regular Crisp n Tasty Potato Chips
- ✅ Herr's Red Hot Potato Chips
- ✅ Herr's Barbecue Crisps
Whichever curl or chip you land on, this is exactly the kind of brand we love hunting down for the shop — and we're restocking constantly, so keep an eye on our full range and pop into one of our Whatnot live streams, where new American snack drops (Herr's included) get unboxed first. Come say hello, ask questions and grab a bargain while the cameras are rolling.
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